2. - It only takes five minutes MASS MEDIA AND STEREOTYPING 1. Intercultural communication, also often called cross-cultural communication or trans-cultural communication can be defined as an “exchange process between persons of different cultures”. - Completely free - with ISBN Learn more. Stereotyping patients according to their age, race, weight, socioeconomic status, gender or other factors can have negative impacts on their health, according to new research. [2] The basis is the concept of communication. MASS MEDIA.  (Institut für Angewandte Sprachwissenschaft). More harmful stereotypes imply cronyism among male workers, known as the "old boys network." Stereotypes are oversimplified generalizations about groups of people. [7] Ned Seelye H.: “Teaching Culture- Strategies for Intercultural Communication” (1993),14; Gibson, Robert: “Intercultural Business Communication“ (2000), 16, - Publication as eBook and book We can easily form immediate impression of others based on their body shapes and types. Stereotyping is when an individual is judging or labelling another person about them due to their beliefs, race and looks. The European Union allows people to move to other European countries, to work and to live there. Cultural Diversity. Communication is an exchange of meaning caused by a sender who sends a message to a person who receives the message, the receiver. This phenomenon can be explained due to various reasons. Stereotypesare assumptions made about a group of people and are applied to individuals, irrespective of their personal characteristics, because of their affiliation with a certain group. a simplified and standardized conception or image invested with special meaning and held in common by members of a group: Cowboys and Indians are American … Few centuries ago only international managers or diplomats had to think about intercultural communication and its problems. Harwood, Jake, and Howard Giles, eds. The act of stereotyping affect communication by hindering meaningful conversation between parties involved. Stereotypes can actually be positive, neutral, and negative. Based on the reproduced message, the listener carried on to tell the story to the next person until the tale reached the last person. The greater the differences in cultural background between sender and receiver, the greater the differences in meaning connected to special words and behaviors.[3]. Mass media are tools that make sure information reaches to a large number of people i.e. - Every paper finds readers, University of Hildesheim This perhaps is the only area which even a layman can easily point out to and hold the mass media responsible for practicing and promoting what, by a common sense, is far from reality. 8 Castle Peak Road, Tuen Mun, New Territories, Hong KongCopyright© 2020 Lingnan University. Negative Stereotyping Arising from prevalence of online social platforms such as Facebook and discussion forums, cyber-bullying is typical yet devastative result of disseminating offensive messages across netizens. Fathers may be portrayed to be uninvolved. Intercultural communication has become a theme which concerns everybody and which will even become more and more important in our world of globalization where people from all over the world come together and get in contact with each other. - High royalties for the sales All rights reserved. “Bias, prejudice and even discrimination could happen primarily based on a single cue such as physical appearance, gender, or occupation” she hopes her research would help people gain insights into stereotypes and stereotype change. Resembling a traditional party game “The Broken Telephone”, it showed random people on the street with a fictitious story about an overweight man and had them verbally reproduced the story to another person. These two dimensions are connected in a cause-and-effect relationship which means that they influence each other.[6]. Possessing her expertise in social psychology, Prof Victoria Yeung Wai-lan, Assistant Professor in the Department of Applied Psychology, is dedicated to investigate the relationship between communication and stereotypes. Intercultural communication has become a theme which concerns everybody and which will even become more and more important in our world of globalization where people from all over the world come together and get in contact with each other. The process of heterostereotyping, VII. During daily life communication, people tend to communicate information that is consistent rather than inconsistent with the existing stereotypes. “The results showed us how communication maintains and reinforces the negative stereotypes of obese people, as communicators tend to transmit the obesity-related stereotypical information and drop out the counter-stereotypical information,” said Prof Yeung, explaining how the experiment simulated the process of information transmission in our social networks. Unless your answer was 'none,' you just used a stereotype. According to one definition culture can be understood as the “shared assumptions, values and beliefs of a group of people which result in characteristic behaviors”. One of the ways stereotyping has an effect on the way people communicate is through stereotype threat. If the target audience gets to know you are stereotyping, they may not take the message as it is as. To conclude, it can be said that it is not easy to define culture. Positive and negative stereotyping The brain is designed to take in lots of data, process it quickly, then move on. Though some businesses use stereotypes to shape their communications, they often are inaccurate and can lead to considerable communication and process breakdowns. In other words: sent and received messages are never identical. Gender stereotyping occurs with men and women. Working in a health and social care setting you would make sure you treating the individual differently with respect due to their stereotype and making sure others aren’t judging them or labeling them about their differences and their beliefs. Mindless and mindful stereotyping So how do stereotypes affect communication? Ignorance leads to stereotyping. To understand how weight stereotype affects our first impression, Prof Yeung has conducted an interesting field experiment on how people develop, inherit and propagate impressions on an unfamiliar overweight individual. They might think that Athabaskans do not want to get along with others. The most of the stereotypes have very negative impact towards the people. Let us explore the differences between these concepts. How can it be defined? Devoted to exploring topics on stereotypes, Prof Yeung is planning to conduct some new research projects like cross-cultural differences in the expression and experience of stereotypes. But what is culture? The first definition however might be more meaningful because attitudes, values and beliefs are more significant than national aspects in binding people together. Stereotyping is definitely a barrier in communication. White speakers of English in Alaska often think of Athabaskans as quiet or even withdrawn. a set form; convention. When we stereotype, we draw conclusions about entire groups of people based on common assumptions. Lingnan University launches entrance scholarships for elite athletes, Faculty of Arts introduces new Interdisciplinary Major in Film and Media Studies, Establishment of President Chan Yuk-Shee Scholarships, “Linking You to Innovation” Programme 2017 kicks off, Outstanding Lingnan students obtain HSBC Scholarships, Lingnan students visit Lingnan (University) College of Sun Yat-sen University, Lingnan University and Hertford College of the University of Oxford co-host International Postgraduate Summer School, Lingnan joins Clinton Global Initiative University, Lingnan co-organises international conference on service-learning, Lingnan extends international collaboration network. Mike Kincaid Recommended for you [7] Culture in this sense means national culture. As a basis I will describe the term “intercultural communication” by explaining the model of communication and by trying to give a definition of “culture”. While stereotype plays its role in cultural conflicts, it emerges even if you grasp nothing about a person’s background but only his or her physical appearance. The internet makes it possible to communicate with people from all over the word, modern technologies give people the chance to travel further and faster than ever before. Hong Kong people in general hold negative stereotypes of Mainland Chinese tourists and immigrants. There is no standard definition of the word “culture”. The brain does this automatically, it pigeonholes with limited knowledge, jumping to fast assumptions that quickly solidify into conclusions. People's self-stereotyping can increase or decrease depending on whether close others view them in stereotype-consistent or inconsistent manner. Communication The topic of my paper is “Stereotyping as a Phenomenon in Intercultural Communication”. In its worst form, ageism leads to elder abuse, mistreatment, and neglect. Such communication activities gradually reinforce and maintain the negative stereotypes of Mainlanders. Furthermore, I will explain how stereotyping arises and how it can have a positive as well as a negative effect on intercultural communication. The service-learning element in Lingnan’s curriculum exposes students to multicultural interactions with people from diverse backgrounds, and helps students realise that individuals are unique idiosyncratic entities that are not necessarily defined by group stereotypes,” she pointed out the importance of social contact and communication as the best way to improve human relations and reduce prejudice. Although the terms race, culture and ethnic groups have different meanings, we shall take them to mean roughly the same thing at the moment.The most famous study of racial stereotyping was published by Katz and Braly in 1933 when they reported the results of a questionnaire completed by students at Princeton University in the USA.The… Stereotyping and its effects on communication What can we do to promote social harmony, instead of generating unpleasant personal insults? Such communication activities gradually reinforce and maintain the negative stereotypes of Mainlanders. 3. to the masses. The backgrounds of stereotyping are in repeated situations in people’s lives. A stereotype is a held belief about a group of people that has no scientific basis but that affects how a person perceives and analyses communication. 1. Which ethnic group is full of really smart people? During daily life communication, people tend to communicate information that is consistent rather than inconsistent with the existing stereotypes. Culture, V. How do hetereostereotypes and autostereotypes occur? Communication and maintenance of stereotypes in society, “Communication, the verbal and nonverbal interaction between two or more interdependent individuals, would contribute to the maintenance of stereotypes if conducted at a large collective level.” Prof Yeung further explained that stereotypes are socially shared beliefs and expectations we hold about certain social groups.